Best Books for Consultants in 2020
Press Best Books for Consultants in 2020 Luk Smeyers of The Visible Authority recommends How Clients Buy as one of the five books he recommends for consultants in 2020. As Luk puts it, there is an overarching theme in these...
Focus on Your Successes to Find Your Niche
Press Focus on Your Successes to Find Your Niche How Clients Buy co-author Tom McMakin recently wrote a piece for Entrepreneur on how it’s imperative for expert service providers to carve out a niche defined by what do...
The True Size of Africa
Press The True Size of Africa Twenty years ago, How Clients Buy co-author Tom McMakin published his first book: Bread and Butter. In it, he shares the story of how he trekked some 1,800 miles across the breadth of Africa. En...
Translate Insight Into Action
Press Dave Bayless Not long ago, How Clients Buy co-author, Tom McMakin, was interviewed by Elena del Valle, the host of the Hispanic Marketing & Public Relations podcast. Elena did a particularly nice job of eliciting...
