Doug Fletcher on Marketing Matters

Doug Fletcher on Marketing Matters

Press Recently, How Clients Buy co-author, Doug Fletcher, was the guest on the Marketing Matters podcast, a program of Wharton Business Radio. Doug spoke with hosts and marketing professors Barbara Kahn and Americus Reed...
Overcoming the Sales Stigma

Overcoming the Sales Stigma

Press Consultants and providers of professional services face a dilemma. On the one hand, business development is essential for personal advancement. On the other hand, we loathe the idea of selling. In order to overcome the...