Focus on Your Successes to Find Your Niche


How Clients Buy co-author Tom McMakin recently wrote a piece for Entrepreneur on how it’s imperative for expert service providers to carve out a niche defined by what do do best:

Carving out a niche for your practice — whether you are self-employed or running a practice inside a bigger company — takes on even greater importance when you consider how technology has dispersed an industry’s clientele across the globe. It’s harder for these far-flung clients to differentiate between one provider and another. The way to cut through this absence of signal is to be the worldwide expert at one particular thing.

Memo to Expert Service Providers: Carve Yourself a Unique Niche