Focus on Your Successes to Find Your Niche
How Clients Buy co-author Tom McMakin recently wrote a piece for Entrepreneur on how it’s imperative for expert service providers to carve out a niche defined by what do do best:
Carving out a niche for your practice — whether you are self-employed or running a practice inside a bigger company — takes on even greater importance when you consider how technology has dispersed an industry’s clientele across the globe. It’s harder for these far-flung clients to differentiate between one provider and another. The way to cut through this absence of signal is to be the worldwide expert at one particular thing.