Firms Reflect the Values of Its Leaders
Press Ostensibly, Greg LeVine was going to interview How Clients Buy co-author Tom McMakin about the book. Greg even titled the episode of his Your Personal CFO Podcast, “Tom McMakin Teaches Us How to Sell Our...
Doug Fletcher Featured on Business Insanity Talk Radio
Press Recently, How Clients Buy co-author Doug Fletcher spoke with Barry Moltz on Business Insanity Talk Radio. Doug touched on: How buying professional services is different from buying tangible products. How we assess...
Overcoming the Sales Stigma
Press Consultants and providers of professional services face a dilemma. On the one hand, business development is essential for personal advancement. On the other hand, we loathe the idea of selling. In order to overcome the...
Allergic to Selling – A Conversation with Bert Martinez
Press Say “selling” to many professional services providers, and they’ll break out in hives. Bert Martinez, host of the Money for Lunch podcast show on Blog Talk Radio, spoke with Tom McMakin about why an...
