The New Consultant Archetype

The New Consultant Archetype

Press The New Consultant Archetype I’ve written about Luk Smeyers before. He’s the founder of The Visible Authority and a fellow traveler in the world of business development for consultants. In his 2020 wrap-up,...
Best Books for Consultants in 2020

Best Books for Consultants in 2020

Press Best Books for Consultants in 2020 Luk Smeyers of The Visible Authority recommends How Clients Buy as one of the five books he recommends for consultants in 2020. As Luk puts it, there is an overarching theme in these...
The True Size of Africa

The True Size of Africa

Press The True Size of Africa Twenty years ago, How Clients Buy co-author Tom McMakin published his first book: Bread and Butter. In it, he shares the story of how he trekked some 1,800 miles across the breadth of Africa. En...
Translate Insight Into Action

Translate Insight Into Action

Press Dave Bayless Not long ago, How Clients Buy co-author, Tom McMakin, was interviewed by Elena del Valle, the host of the Hispanic Marketing & Public Relations podcast. Elena did a particularly nice job of eliciting...