Best Books for Consultants in 2020

Best Books for Consultants in 2020

Press Best Books for Consultants in 2020 Luk Smeyers of The Visible Authority recommends How Clients Buy as one of the five books he recommends for consultants in 2020. As Luk puts it, there is an overarching theme in these...
The True Size of Africa

The True Size of Africa

Press The True Size of Africa Twenty years ago, How Clients Buy co-author Tom McMakin published his first book: Bread and Butter. In it, he shares the story of how he trekked some 1,800 miles across the breadth of Africa. En...
Translate Insight Into Action

Translate Insight Into Action

Press Dave Bayless Not long ago, How Clients Buy co-author, Tom McMakin, was interviewed by Elena del Valle, the host of the Hispanic Marketing & Public Relations podcast. Elena did a particularly nice job of eliciting...
Doug Fletcher on Marketing Matters

Doug Fletcher on Marketing Matters

Press Recently, How Clients Buy co-author, Doug Fletcher, was the guest on the Marketing Matters podcast, a program of Wharton Business Radio. Doug spoke with hosts and marketing professors Barbara Kahn and Americus Reed...