Translate Insight Into Action


Not long ago, How Clients Buy co-author, Tom McMakin, was interviewed by Elena del Valle, the host of the Hispanic Marketing & Public Relations podcast. Elena did a particularly nice job of eliciting from Tom the actions he and his team at Profitable Ideas take to cultivate respect and trust among their clients and prospects.

I organized my favorites in the form of the following mind map. Click on the various map elements for details. (Best viewed on a full-size computer screen.)