Doug Fletcher on Marketing Matters
Press Recently, How Clients Buy co-author, Doug Fletcher, was the guest on the Marketing Matters podcast, a program of Wharton Business Radio. Doug spoke with hosts and marketing professors Barbara Kahn and Americus Reed...
Trust and the Paradox of Market Focus
Press How Clients Buy co-author Doug Fletcher sat down recently with business-to-consumer sales expert, Jeff Shore. In their conversation, Doug described the paradox of market focus: I think for most young professionals and...
Using the Seven Elements as a Diagnostic Tool
Video In How Clients Buy, Tom McMakin and Doug Fletcher present seven elements that must be present before a prospect will be ready to buy a professional service. They must be aware of you understand what you do be...
