Learning from Rainmakers
Video When researching How Clients Buy, Doug Fletcher and Tom McMakin interviewed dozens of successful rainmakers. Their subjects ranged from solo practitioners to managing partners of global consulting firms. Doug and...
First is Best
Video When the topic turns to content marketing, my friend, Tom McMakin, is clear. “I’m not a fan,” he says. Narrowcast Rather Than Broadcast One might argue that Tom conflates marketing automation, inbound...
Trust is Everything
Video When it comes to professional services, Tom McMakin believes trust is everything. Trusting the person you’re going to engage with is the whole ball of wax…There’s an information asymmetry in the world...
Forget About Being Likable
Video Doug Fletcher is one of the most likable people you’ll meet. His easy-going manner puts one at ease. So, it’s a bit jarring to hear Doug advise, “Forget about being likable.” Instead, Doug...
