Learning from Rainmakers
Video When researching How Clients Buy, Doug Fletcher and Tom McMakin interviewed dozens of successful rainmakers. Their subjects ranged from solo practitioners to managing partners of global consulting firms. Doug and...
First is Best
Video When the topic turns to content marketing, my friend, Tom McMakin, is clear. “I’m not a fan,” he says. Narrowcast Rather Than Broadcast One might argue that Tom conflates marketing automation, inbound...
Trust is Everything
Video When it comes to professional services, Tom McMakin believes trust is everything. Trusting the person you’re going to engage with is the whole ball of wax…There’s an information asymmetry in the world...
Sales or Marketing?
Podcast Don Scales runs Investis, a large digital communications agency. He is a marketing guy who talks about brands and their power to convey compelling stories. But he is also a numbers guy who holds a degree in chemical...
