Doug Fletcher Featured on Business Insanity Talk Radio


Recently, How Clients Buy co-author Doug Fletcher spoke with Barry Moltz on Business Insanity Talk Radio. Doug touched on:

  • How buying professional services is different from buying tangible products.
  • How we assess consultants and other expert services providers based on reputation, credibility, respect, and trust.
  • The challenge of building a network of people that know us and respect our work.
  • The importance of “shrinking the pond” to differentiate your expertise.

Have a listen.