Doug Fletcher Featured on Business Insanity Talk Radio
Recently, How Clients Buy co-author Doug Fletcher spoke with Barry Moltz on Business Insanity Talk Radio. Doug touched on:
- How buying professional services is different from buying tangible products.
- How we assess consultants and other expert services providers based on reputation, credibility, respect, and trust.
- The challenge of building a network of people that know us and respect our work.
- The importance of “shrinking the pond” to differentiate your expertise.
Have a listen.