Can a Billboard Improve Your Sales?
Podcast Walking through the Detroit airport, I saw a billboard for Accenture and wondered: Does advertising drive business development for consulting and professional service firms? Someone thinks it does. Marketers spend $600...
How to Build Trust with Potential Clients
Article The notion of trust in others is ancient. It allows one buddy to lean on another in war or commerce and combat. More importantly, it is sinew that binds communities together, enabling them to do together what they...
Underwriting the Conversation
Podcast Several years back, I attended an Accenture event where Don Tapscott, author of Wikinomics, headlined a lunch for senior executives from a cross-section of industries. He spoke compellingly on the subject of how...
