Why the Sales Funnel No Longer Works
Article Why the Sales Funnel No Longer Works My flight just climbed out of LaGuardia. The chime signals it’s okay to power up my laptop. I’m flying home from New York where I had the opportunity to co-present to the...
Sales or Marketing?
Podcast Don Scales runs Investis, a large digital communications agency. He is a marketing guy who talks about brands and their power to convey compelling stories. But he is also a numbers guy who holds a degree in chemical...
The Problem with “No Problem”
Article Danger Words The two most dangerous words in the world of professional services are, “No problem.” “Can you help us with our cyber-protection issues?” “No problem.” “Would you be willing to help us with our CX?” “No...
